About Us

Our Story

Made by Pet Owners Who Refused to Settle.

In 2012, a small group of pet owners set out to do something most pet nutrition companies had long forgotten how to do: create the most effective and trustworthy line of nutritional pet products available.

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Happy dog owner hugging her dog in the park
Since 2012Caring for dogs and their people
2012Founded by pet owners
2014Extend® Joint Care launched
100%Natural ingredients
1 DayCustomer reply promise
How It Started

A Lofty Goal. A Simple Promise.

We didn’t start as a big brand. We started as pet owners who wanted something better for the dogs we love, and couldn’t find it on the shelf.

  1. 2012

    The Quest Begins

    A small group of pet owners came together with one goal: create the most effective and trustworthy line of nutritional pet products available. That goal became Extend Pets.

  2. R&D

    Researching, Testing, Formulating

    We spent the next two years researching, testing, and formulating with 100% natural ingredients, veterinarian-approved practices, and high production standards. No shortcuts.

  3. 2014

    Extend® Joint Care Launches

    Our first product, Extend® Joint Care, launched to an incredibly positive response from happy customers and their newly energetic dogs.

  4. Today

    Still Pet Owners First

    Our formula has evolved into Extend Joint Care Advanced, but our promise hasn’t changed. Every packet is made with the same care we’d want for our own dogs.

Golden retriever running through a meadow
Our Mission
“Create the most effective and trustworthy line of nutritional pet products available.”
What We Stand For

Three Standards We Never Compromise.

Trust is earned in the details. Here’s what goes into every product with the Extend name on it.

100% Natural Ingredients

We formulate with ingredients from nature, chosen because they work, not because they’re cheap filler.

Veterinarian-Approved Practices

Our research, testing, and formulation follow veterinarian-approved practices, so you can feel confident about what goes in your dog’s bowl.

High Production Standards

From sourcing to sealing each packet, we hold our production to standards high enough that we’d give it to our own pets. Because we do.

Real People. Real Care.

We’re Here For You and Your Dog.

We’re committed to giving every one of our valued customers excellent service. Have a question about your order, your dog, or our products? Just reach out.

We reply within one business day. Email support@extendpets.com
Email Our Team Contact Page
Owner sharing a cozy moment with her dog
Try It Risk-Free

Give Your Dog More Good Years.

One beef-flavored packet a day. Backed by our 60-Day Empty Box Guarantee, so the only thing you have to lose is the stiffness.

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60-Day Empty Box Guarantee · Skip or pause anytime
Extend Joint Care box